• Nicole Taffer is an American business woman associated with her husband, entrepreneur Jon Taffer.
• They have been married for 20 years and have one daughter, Samantha.
• Nicole is experienced in sales and advertising and has worked for a construction company.
• She contributes to her husband's television show, Bar Rescue, as a Market Recon Specialist.
• Her net worth is estimated at around $1 million.

Known for movies

Short Info

FactSecond wife of Jon Taffer.

Who is Nicole Taffer?

Nicole’s popularity comes mainly from being constantly associated with the consultant and entrepreneur Jon Taffer, whom she married in 2000. They appear to have a healthy and happy marriage with both of them being engaged in business activities. Nicole is American and her biographical background is still shrouded in mystery.

Pieces of information from her bio

Pragmatically speaking, she was born on 16 February 1973 in Ingleside, Illinois, USA and grew up in her hometown with her sister, about whom we do not know anything such as name, age or marital status. The same applies to her parents – their identity has been held secret by Nicole. However, the lack of information about her past is not so important as long as we have her and her current family in the limelight, and willing to share their experiences with us.

Today life

So, the almost 20-year-long marriage with Jon Taffer gave them a beautiful daughter called Samantha, who is already a grown-up and married woman. She tied the knot with Cody Hanley in September 2015, and her father Jon even posted a cute picture on Twitter with his daughter as a bride and the caption: ‘My last picture with Sam as a Taffer just moments before I walk her down the aisle! #wedding #proudfather’. Since their daughter went on her own path in life, the two love birds look like they’re enjoying married life even more: ‘Nicole and I are close. She gives me what I need in my relationship because she wants to. (…) I try to give everything I can’, says he during an episode of his show ‘Bar Rescue’. They take part together in various projects, and transmit certain stability in their married life through their photos.

Nicole Taffer

How did the two meet?

Getting finally to the beginning of the story, we were eager to find out how they met each other, and how their relationship was built, taking into account that there is an almost 20-year gap between their ages. Unfortunately, the only information available is that Jon is in his second marriage – they first met in 1996 and apparently loved each over since then: ‘21 years ago I met my special Valentine @NicoleTaffer. Happy Valentine’s Day to the one I love today and always….’, mentioned Jon in a Twitter post from 14 February 2017. Among the host of events and occasions where they’ve been seen together was the 2018 “22 Annual Keep Money Alive Power of Love Gala”. She stepped out on the red carpet in an elegant black dress, beautifully matching with Jon’s black pant-suit – this is only one example of them looking extremely good together.

Nicole’s professional life

She definitely is not one of the wives who just takes advantage of her husband’s income, and has nothing to do with it. On the contrary, she is particularly engaged in her husband’s enterprises being, as he says, the only person capable of calming him down when his angry attitude comes out, and of making his life less boring.

Although we do not know much about Nicole’s academic development and her studies, according to an interview she gave to Robert Plotkin for nightclub.com, Nicole herself is an experienced woman who knows how the sales and business industry works. It is interesting that two of her major professional experiences are entirely different from one another; at first she worked as a manager for a construction company, which meant she was in the field every day, all day long, struggling with and resolving various types of circumstantial problems. Then, the fieldwork was changed for the office, while she worked as a sales and advertising manager. These two experiences prepared her for working in the intense and stressful environment Jon works in.

Nicole and ‘Bar Rescue’

“Bar Rescue” is a TV show aired on Spike TV since 2011, being today in its 6th season. The concept of the show is to give falling businesses a new chance, and making them work again, the entire process conducted by the big consultant and entrepreneur Jon Taffer. As a result, restaurants, cafes, bars and other types of pubs struggling with financial issues and lack of success are aided by Taffer, who sometimes reorganizes the entire business. Starting with menu, chef, and prices, and ending with décor and background music, everything Jon does has a certain purpose.

Nicole appeared as a Market Recon Specialist in 11 episodes of “Bar Rescue” from 2011 to 2013. She sometimes played the role of an unknown and unexpected guest to the pubs the show would collaborate with, in order to assess their state and their service. However, her contribution is much bigger than seen on TV; not only is she the strong woman behind Jon’s determination and success, but also his confident, assessor, the other head willing to create new ideas and concepts for this show. What Nicole is particularly attracted by is creating a female clientele for each business. She says that women have to feel safe, comfortable and important in every place they are in, and their presence is compulsory for the well-being of the business.

The Taffers’ net worth and social media appearance

It is obvious that Jon’s fortune is much bigger than Nicole’s. As a businessman and television personality, according to authoritative sources, he’s accumulated a net worth estimated at over $10 million in his long career. On the other side, her salary and income are rather less, but her net worth is estimated at around $1 million. Even if she is discreet with this type of issues, they are both active on social media. Nicole’s Twitter account is followed by almost 23,000 people, while his by more than 200,000. Although not so popular, she can also be found on Instagram too, having there a little community of 9,000 people.


1Second wife of Jon Taffer.



Bar Rescue2015TV Series market recon specialist - 1 episode


Bar Rescue2011-2013TV SeriesHerself - Market Recon Specialist / Herself - Specialty: Recon / Herself - Recon

Source: IMDb, Wikipedia

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