• Sierra Dallas is a 29 year old Viner, YouTuber, and social media star.
• She is of Scottish, Mexican, and German descent and grew up in Whittier, California.
• She is best known for her presence on social media and for being the sister of Cameron Dallas.
• She has been with Brent Mallozzi since her college years and they have a daughter together.
• She has over 1.5 million followers on Instagram and almost 500,000 followers on Twitter.


Who is Cameron Dallas’ sister Sierra Dallas?

Born under the sign of Taurus on the 12th of May 1990, in Whittier, California USA, Sierra Dallas is a 29-year-old Caucasian Viner, YouTuber, beauty vlogger and social media personality of Scottish, Mexican and German descent. She is perhaps best known to the world for her significant presence on social networks, and across the media outlets as one of the stars who rose to fame on Vine before its shutdown in 2017, and for being the sister of another, more famous Viner named Cameron Dallas. She has also had a number of other successes over the course of her sometimes lucrative social media entertainment career, over the last five years.

Early Life and Education: Growing up in California

Sierra was raised in her birthplace by her mother Gina Dallas of an unknown profession; not much is known about her father. She grew up alongside her brother, and Viner – Cameron. When it comes to her earliest interests, there isn’t much information across authoritative sources that could clarify specifics about this part of her life, though she is believed to have harbored a passion for beautification. As for her education, she first attended an unspecified local high school in her birthplace, from where she matriculated in 2008. She then decided to further her studies by enrolling into California State Polytechnic University, from where she graduated with a degree in communications in 2013.

Career: Brother’s encouragement

Sierra was not initially intent on rising to fame on the internet, but being featured in her brother’s content eventually made the fans love her, which prompted her to create her own Instagram account, and begin sharing her image with the world. Later on, she also launched a Vine account as well as uploading to YouTube, though she created that account earlier, in 2012. Besides Vine and Instagram, Sierra is also popular on TikTok (Musical.ly).

Sierra Dallas

She was first active mostly on Vine – she first used her brother’s fame to increase her own, and thus tended to upload videos with him while she was still out of the limelight. Eventually, upon obtaining a self-sustained fan base that was growing exponentially, she began creating more videos of her own, and exploring her personal content ideas that made her differentiate from others.

When Vine was shut down in 2017, Sierra, like most other Viners, crossed over to YouTube with most of her content, where she began creating beauty and life vlogs. She remains very active on TikTok as well, especially after the shutdown of Vine, and the fact that her content format on this network is completely separate from the types she uploads to her Instagram account and YouTube channel, meaning that this app offers her a unique way to express herself.

Love Life: Who is she dating?

As for her romantic involvements prior to the current one, there is almost no information across all of the credible sources that could accurately describe this part of her life. It is known that Sierra has been involved with Brent Mallozzi since her late university years, which makes him her college sweetheart. Brent himself is also a YouTuber, and a good friend of Sierra’s brother. Besides his channel, he creates his income from being an insurance agent and project manager. They are known to have dated for at least five years prior to their engagement in 2017, after which, in June 2018, they married in a private ceremony. Together, they have a daughter named Capri, who was born in May 2019. There has been no controversy surrounding their union, and the family resides apparently happily together.

What exactly is Musical.ly (TikTok)?

While nowadays Musical.ly is often named with ‘TikTok’ next to it, only one of them factually exists. Musical.ly was originally created by Alex Zhu and Luyu Yang with headquarters in Shanghai and an office in Santa Monica, California, in April 2014. This platform was intended for its users to share their lip-syncing videos of various popular songs, which they were allowed to seamlessly edit in the app itself, and create the performance they prefer. Musical.ly was the most popular app of such type in the US, but Bytedance, the company that owns TikTok, Musical.ly’s heaviest competitor, bought musical.ly, Inc on the 9th of November 2017, as was reported by Reuters, and thus merged the two apps into one, so there is no more Musical.ly, only TikTok. Today, numerous social media personalities tend to be active on this network to attract an even higher number of fans, mostly due to its extremely wide audience reach, and also because it now serves the purpose that Vine did in its time – engaging the viewers with short entertainment-packed videos.

What exactly happened to Vine?

Initially developed by Vine Labs, Inc. in June 2012, it was a short-form-video-hosting network for six-second-long looping video clips, and acquired by Twitter in October of the same year, launched on the 24th of January 2013, Vine is the most popular video-hosting network besides YouTube to date. It has given rise to many of the social media celebrities who bask in the limelight today, and was the founding stone for numerous trends that later took the internet by storm. For four days less than exactly four years, Vine was the go-to video platform for an average teenager anywhere on the planet.

However, on 20th January 2017, Twitter decided to shut it down due to various legal reasons, and this posed an issue for all of the Vine stars that were used to the network; most of them then took to YouTube in hopes of maintaining the influx of fans they enjoyed on Vine. In December 2017, Vine’s co-founder Dom Hofmann announced that the disgruntled past users should expect Vine’s successor V2 to be released in the future. In 2018, however, Dom stated that the project had been postponed for an indefinite period due to various legal and financial obstacles.

What is Sierra Dallas’ Net Worth?

Have you ever wondered how rich Sierra Dallas is, as of early 2019? According to various authoritative sources, it has been estimated that Sierra’s accumulated wealth is close to $850,000. She made her fortune by lending her beauty and fashion expertise to her viewers on popular social and video networks such as Instagram and YouTube, most prominently for her frequent life vlogs. Seeing as her career is continuing with development, the said amount is bound to grow in the years to come.

Body Measurements

When it comes to her physical specifications, Sierra is known to be 5ft 7ins (170cm) tall, weighs around 115lbs (52kgs) at the moment, and her vital statistics are 32-24-34. Her body shape is generally described as slim – her bra size is 32A, her dress size is 3, and her shoe size is 8.5. Her hair is dark brown and her eyes are light brown, while her complexion is regarded as bright.

Social Media Presence

Thanks to the ever expanding grasp that social media has on worldwide audiences, it is in the best interests of most celebrities to keep their fans informed about their activities and thus sustain and potentially increase their rating and profit. Sierra herself is no stranger to this popular trend, as her dedication to posting updates on her public profiles and engaging with her fans is at an all-time high. Her Facebook page has over 180,000 followers, her Twitter account more than 500,000, and her Instagram account almost 1.5 million fans. Lastly, her YouTube channel boasts just over 360,000 subscribers.

Source: IMDb, Wikipedia

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