• Madison Louch is a South African born DJ and Instagram celebrity.
• She was bullied in school and overcame these difficulties to become a successful DJ and model.
• She has contracts with various brands like Puma Women, Forever21, and SugarBearHair.
• Madison supports charities such as Coco's Animal Welfare and a soccer field in Mexico.
• Her estimated net worth is over $1 million.


An Instagram sensation and an internet personality, Madison Louch is well-known for her consistent presence in social media. She is young, but she already knows what she wants to do with her life – she wants to party hard as a DJ, and share her beauty with the world. Let’s find out more about Madison’s biography, personal life and net worth.

Early years and family

Madison Louch was born on 25 April 1995, in Johannesburg, South Africa, though she was raised in the USA. Her mother is the owner of a model agency, mostly famous for its collaboration with the brand Monster Energy which produces energy drinks. Nothing is known about her father or other relatives, nor is there any  information about siblings, though it’s known Madison has a nephew, so she probably has a brother or a sister.


Madison attended a private school in South Africa, where she apparently had a hard time and was bullied by girls and boys not only from her own school, but also from schools which were located nearby. She admitted it was hard for her to believe in herself, but she overcame the difficulties, and now she often supports people who are in similar situations, saying they should believe in themselves and never give up.

Madison Louch


Since Madison’s mother is the owner of her model agency, Madison dreamt of a modeling career from her childhood. As soon as she decided to post her model pictures on Instagram, her parents supported her and helped to promote her account.

When Madison was 19 years old, she decided to become a DJ and started performing at various shows and festivals. She is always very kind with her fans and goes up to them to take pictures and say ‘Hi’. As for now, Madison is welcomed at such huge events as Coachella and Lollapalooza, and works with other DJs such as Emilie Brandt and Taylor Bennet. Madison is proud to perform with such famous DJs as Skrillex and

Madison, but has recently announced her new business endeavor too – a new brand of tequila called “Madds Tequila” after her name. She shared a post with a video in which she showed a bottle of it, and admitted that she worked on it drink for over a year, and can promise it’s a high quality product. Madison is well-known for her passion for strong alcohol – she says she drinks tequila religiously everyday. One could see that while performing at shows she opens a big bottle of tequila and drinks it during her show, coming up to the audience and pouring it into her fans’ mouths. She acts like a model for her own merchandise – one can also buy a hoodie or a shirt with Madison’s prints.

Commercial contracts

She has a contract with SugarBearHair, a hair vitamin complex which is said to make the hair look healthier. She often posts pictures of her using those vitamins, promoting the brand.

Madison also has a contract with clothing brand Forever21, and not only wears the clothes of that brand, but she also had a collaboration with Forever21 creating the collection of clothes for women for International Women’s Day. The campaign emphasizes the importance of the support for females who work in male industries, appearing in the commercials of the brand which were demonstrated on the billboard on Times Square.

Madison has a contract with Puma Women, and has many sponsored photos with her wearing Puma clothes, plus another contract with Fifteen Twenty, a clothing brand based in Los Angeles, cut and sewn by hand.

Hobbies and interesting facts

Madison loves drinking strong alcohol; among her favorite drinks are tequila and mezcal.

She spends most of her spare time at the beach, such as Tulum, Quintana Roo (Mexico), Miami (Florida) and Staniel Cay (the Bahamas), so her skin is always tanned.

Even though Madison spends a lot of time working out, she loves eating nuggets, spaghetti and pizza. One of her favorite fast food brands is Chick-fil-A.


Madison doesn’t forget to share her fortune with those who need it. She took part and donated to a project which built a soccer field for kids in Sayulilla, Nayarit, Mexico; Madison said it was just one of the projects she participates in, and she is always open for other suggestions to make the world better and happier, especially when it comes to the kids.

She also supports Coco´s Animal Welfare, a company which aims to control the cat and dog populations in Riviera Maya and Playa del Carmen, Mexico.

iCloud hacking incident

Madison was once a blackmail victim in 2014. From a phone call she found out that her photos at iCloud storage were hacked, and the hacker asked for $900 to give Madison’s nude photos back, or the photos would leak. Madison was scared to death and didn’t want her nude photos to be revealed to the world, so she called the police. They set up a sting and caught a woman, Jamie Munoz, who tried to collect the money. She never confessed she was the hacker, claiming she was only to grab the money and get it to the real hacker, whose name (by her words) was Nicholas Douglas from Vancouver. The police tried to reach the hacker, but didn’t find or catch him. Jamie Munoz got three years of probation and community service, avoiding a real jail sentence. Madison was not the first one whose iCloud profile was hacked – earlier more than 100 celebrity females were threatened with the leaking of nude photos, and some of them didn’t even get a choice, just facing the final result of the leaked photos which were already spread around the internet. Among those celebrities were Kate Upton, Jennifer Lawrence and Rihanna.

Personal life

Madison tries to keep her private life low-key, though her Instagram posts open some secrets about her relationship status. Thus she once posted a photo of the present her boyfriend gave her for St.Valentine’s Day, later shared a video where she was enjoying swimming in the ocean with the comment: ‘I’d hate to be my ex right now’. That probably means she broke-up with her boyfriend recently, though she never revealed any names.

She has a friend Gabrielle Grace Epstein – they sometimes share their videos and photos on which they kiss and hug, but Madison has never claimed to be a lesbian, so it looks like they only play for a good shot and call each other ‘wives’ only jokingly.

In 2014 Madison posted a photo of her and skateboarder, Nyjah Huston; her followers decided they were dating but the couple never confirmed the rumors. As for now, Nyjah Huston is dating famous blogger and model Kateri Dion, and Madison deleted the photo of them from her Instagram account. Nyjah sometimes comes to Madison’s account to leave an ironic or biting comment under her posts, and Madison always answers him: ‘Go to bed’. It’s hard to say in what relationship they are now, if they are friends or not.

Social media presence

Madison has an army of followers, who support her on various social media platforms; she has an Instagram account on which she has more than 440,000 followers, and a Twitter account with more than 21,000 readers. As for her Facebook page, she has more than 270,000 fans of her page.


Madison has long blonde hair and blue eyes. She is 5ft 6ins (1.67m) tall, weighs around 105lbs (48kgs), and her vital statistics are 32-23-34. She has a tattoo picturing a key on her right arm under her elbow, and several small tattoos on her fingers, similar to those which her friend Gabrielle Epstein has.

Net worth

Authoritative information about Madison’s overall net worth estimates that it’s over $1 million as of early 2019, even earning a minimum of $1,000 per post on her Instagram account. She also gets an impressive amount of money from all her commercial contracts she has. As for her partnerships, she promotes her friend’s diet and workout business, “Fit with Cambrie” in the description of her Instagram account. Add to all those income sources her performances at festivals and private party, and you’ll see that Madison’s wealth is quite large, and is only going to grow in the coming years.

Source: IMDb, Wikipedia

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