American columnist, entrepreneur, and content creator, Peter Santenello, catapulted to fame thanks to his captivating presence on YouTube. What truly sets him apart is his unique approach to travel documentaries, which avoids sensationalism and political agendas. Instead, he immerses himself in the heart of each country’s culture and beliefs, weaving narratives that resonate with viewers worldwide. His secret recipe for amassing millions of watch hours? It’s a blend of his trusty GoPro, insatiable curiosity, and genuine human interaction.
- 1 Get to know YouTuber, Peter Santenello
- 2 Moving to Ukraine
- 3 YouTube Channel: What started it all
- 4 Returning to the US Amidst the Pandemic
- 5 Selling the Detailing Business: A New Beginning
- 6 Reaching a Million Subscribers on YouTube
- 7 A Renewed Appreciation for America
- 8 Most Popular Videos on His Channel
- 9 Personal Life
- 10 Net Worth
Get to know YouTuber, Peter Santenello
While Peter’s public persona shines brightly, he keeps details about his parents and siblings closely guarded, revealing little about his family life to the public.
Early years in Vermont
Born on 27 September 1977, in the charming town of Burlington, Vermont, Peter Santenello was destined for a life of extraordinary adventures. He grew up in a Protestant household in the tranquil setting of Panton, Vermont, which he likened to living in a bubble, devoid of cultural diversity and somewhat isolated. Nestled alongside the glistening waters of Lake Champlain, young Peter displayed a natural talent for sports, a keen ear for music, and an insatiable wanderlust that would shape his remarkable journey. In addition to his passion for music, which led him to master both the guitar and piano, he also delved into the exhilarating worlds of snowboarding and competitive cycling.
His father instilled in him a strong work ethic, inspiring him to forge his own path through hard work. Peter started hustling at an early age, taking on tasks, including maintaining their neighbors’ landscaping when he was just 10 years old. By the time he turned 15, he had saved up $1,500, and secretly bought a car without his parents’ knowledge, driving around at night despite not yet having a driver’s license.
Peter’s defiant spirit emerged at the age of 8, when he asked his mother for a book about the Soviet Union as a Christmas gift. He recalled, ‘I was taught by my culture to fear all things Soviet, therefore my rebellious ways led me to love the Soviet Union, even though I didn’t know what it was.’ His thirst for exploration was hindered early on because his family didn’t travel much. As a child, the only places they ever visited for vacations were relatives in New York City or New Jersey, which were around four to five hours drive away from home.
Life on the West Coast and His Fascination with the Soviet Union
Setting the stage for his future thriving career was the time when he made the bold move to the West Coast at the tender age of 17. It was there, in San Francisco, that he forged profound friendships with Russian immigrants. Peter’s curiosity knew no bounds, leading him to even strike up pen-pal relationships with Eastern Europeans—a fascinating glimpse into lifestyles that predated the era of social media. These early connections ignited Peter’s deep fascination with their way of life, and planted the seed of a dream: to one day travel to that distant part of the world and immerse himself in its rich culture.
Academic pursuits and a global adventure
Peter enrolled at the University of Nevada, where he pursued a degree in Business Administration. However, his hunger for exploration extended far beyond the confines of a classroom, so he dropped out, and armed with modest savings of $20,000, embarked on a journey that would redefine his perception of the world. His mission? To see the world not through the lens of others, but through the unfiltered view of his own eyes. Peter recognized early on that many Americans were unwittingly conditioned to accept specific narratives about distant countries—narratives that often contradicted ground realities.
Fueled by an insatiable curiosity and a burning desire to uncover the truth, Peter set out on a whirlwind adventure, setting foot in roughly 50 countries in just two years. His return home left friends and family astounded as he regaled them with tales of his favorite destinations—places that most Americans wouldn’t even dare dream of visiting. Peter couldn’t blame them, as the media had largely painted these places in a negative light, doing coverage only for moments of upheaval and turmoil, which wasn’t their fault as well. His journey was an enlightening revelation, as he discovered the vibrant, rich tapestry of cultures, communities, and experiences that existed beyond the sensational headlines.
Like many of you a lot of interesting changes have happened this year. Last spring I was supposed to make videos in…
While his global adventures were exhilarating, they also came at a cost. Peter accumulated debt while traveling, due to his frequent use of his credit card somewhere in Central Asia. It was there that he was drugged and robbed of his money by the person whom he asked for help in securing a Visa to Tajikistan. After diligently paying off his debts, he returned to the University of Nevada to continue his college degree, eventually graduating with a BA in English Literature.
Moving to Ukraine
Peter’s life took a significant turn fueled by a business setback. He had invested in an app aimed at connecting individuals worldwide, uniting them over shared issues and interests. However, after four years and a considerable financial investment, the venture met an unfortunate end. Simultaneously, he owned and operated a detailing business, tending to vehicles of all kinds, from cars to boats. This service-based endeavor, managed remotely through the wonders of modern technology, became his financial anchor, as he pursued other interests.
As Peter honed in on his true calling, he recognized the importance of sustaining his business endeavors, understanding that financial stability was the key to realizing his dreams. A friend’s suggestion to relocate to Ukraine, where operational costs were considerably lower, proved to be a game-changer. In this newfound haven, he could balance his professional responsibilities while indulging his passion for travel and storytelling.
YouTube Channel: What started it all
It was in Ukraine that Peter Santenello truly harnessed the potential of content creation. Driven by a desire to educate and enlighten his viewers, he ventured into creating videos that unveiled the hidden gems of the world. His extensive travels revealed a stark truth: many Americans had limited knowledge of the world’s diverse landscapes and cultures, a situation largely owing to a lack of exposure.
The grueling path of content creation
Peter dived headfirst into content creation, understanding that the allure of viral videos often overshadowed the gritty reality of the craft. Success in the world of content creation was neither instantaneous nor guaranteed; initially, clarity eluded Peter as he explored a diverse array of content. The road to gathering subscribers and views was an uphill climb, a reality many successful YouTubers could relate to. Distractions were aplenty, but Peter remained resolute in his focus, choosing to bypass parties, hobbies, and potential diversions to stay steadfast on his mission.
The Ukrainian series that ignited his success
While he established his self-titled YouTube channel in 2009, it wasn’t until he uploaded a six-part series immersing himself with a Ukrainian family that his channel gained significant traction. A pivotal chapter unfolded in late 2016, when he embarked on a life-altering adventure in the Ukrainian countryside. He found himself in the company of an ordinary family in Osypenko, whose previous home had been reduced to rubble due to its unfortunate proximity to the volatile Russian border. The living conditions were austere; Peter slept on a mattress with protruding bed springs, and his grasp of the local language was limited at best.
The series resonated powerfully, finding its audience both in Ukraine and the US. At that moment, Peter began to sense the potential of his unique storytelling prowess. This journey commenced as a mid-life awakening, and at the age of 40, he aspired to belong to the fortunate few in the world who pursued their passions with enthusiasm. Years of uninspiring jobs had left him yearning for a deeper purpose.
Returning to the US Amidst the Pandemic
After four years in Ukraine, unforeseen circumstances altered Peter’s trajectory. The global pandemic struck, grounding flights from Kyiv and prompting a reassessment of his Ukrainian endeavors. The option to return to the United States was available, but at that time, Peter was determined to prolong his international adventure.
However, practicality eventually prevailed, leading him back to his homeland. While the allure of his Italian roots initially beckoned, Peter realized that the limited scope for new content in the country would hinder his creative pursuits.
Selling the Detailing Business: A New Beginning
During this transitional period, Peter made the decision to part ways with his detailing company. In the business world, absentee ownership can be challenging, especially when it comes to personnel management. His once-thriving business faced setbacks while he was away on travels. Although the sale didn’t yield a substantial sum, partly due to his extended absence, it provided the financial support he needed to fully commit to his YouTube channel. It marked a new beginning, fueling his ascent in the world of YouTube content creation.
Reaching a Million Subscribers on YouTube
Peter’s YouTube channel became a hub for his diverse interests. Fearlessly, he delved into subjects encompassing culture, history, politics, religion and social issues, offering a unique perspective that challenged traditional norms. As he shifted his focus toward local communities in his home country, a remarkable transformation unfolded. His channel, once a vessel for global exploration, garnered wider popularity. During this period, he reached the significant milestone of accumulating a million subscribers, solidifying his status as a prominent content creator. Remarkably, by the time he achieved this feat, he had already returned to the US.
A Renewed Appreciation for America
In hindsight, Peter Santenello would later reflect on his decision to return to the US as one of the best choices he had ever made. His homecoming ushered in a newfound appreciation for his native land, a perspective that would reshape his worldview, realizing that only a select few nations, such as Norway and Switzerland, could offer a superior alternative.
Take, for instance, the air quality. Even in bustling urban centers like New York City, the air was remarkably cleaner compared to many major cities across the globe. Peter’s time in Ukraine, where he resided in an apartment shrouded in polluted air, a consequence of the enduring forest fires around Chernobyl, shed light on a stark contrast. The absence of any official acknowledgment or response to the issue further underscored his appreciation for the meticulously maintained air quality in the US. Beyond the air, Peter marveled at the state of infrastructure. The nation’s roads, often taken for granted, were ahead of their time. As he traversed the highways, the absence of potholes stretching for miles stood as a testament to the nation’s well-maintained infrastructure.
Most Popular Videos on His Channel
Out of the 300 videos gracing his YouTube channel, almost 100 have garnered over a million views. Here are the top three most popular that deeply resonated with his audience:
“The Man With No Legal Identity”
Uploaded in July 2023, this video amassed over 11 million views in a remarkably short period. In this captivating episode, Peter introduced viewers to Titus Morris, a man he encountered living in the woods of Appalachia. What made Titus Morris stand out was his apparent lack of any official government identity card—he wasn’t registered in the system. The enigmatic story of this man’s existence struck a chord with viewers worldwide, drawing them into a world where the conventional norms of society seemed to hold no sway.
“Alaskan Town That Lives in One Building”
The title alone enticed more than 11 million viewers to watch this episode. In an era in which clickbait titles often disappoint by promising more than they deliver, Peter’s title remained refreshingly authentic, truly depictingd what viewers would find within the video. The episode showcased the tiny town of Whittier in Alaska, which was, in fact, housed entirely within a single self-contained building. Within those walls, residents found everything they needed, creating a small world that both fascinated and delighted audiences.
Live Stream this Saturday about the Appalachia series. 11:00 am EST on YouTube. See you there! pic.twitter.com/tGcKQYymoX
— Peter Santenello (@PeterSantenello) August 29, 2023
“Poorest Region of America”
Uploaded in July 2023, this video transcended borders, attracting over 17 million viewers from around the globe. The allure of the US as the “land of milk and honey” has always fascinated people worldwide, making this video a truly eye-opening experience. Peter ventured into the heart of the poorest region in his home country, offering viewers a poignant glimpse into a different reality. The video challenged viewers to rethink the notions of poverty and wealth, reminding them that perspective played a pivotal role in how one perceived their circumstances.
These videos not only showcased Peter’s talent for storytelling, but also his ability to uncover the extraordinary in the seemingly ordinary, leaving a lasting impact on viewers and reinforcing his status as a respected and influential content creator.
In 2016, fate brought Peter Santenello to Natalia in Kyiv, Ukraine—a meeting that would lead to her becoming the love of his life. Their romantic journey began, and after two years of courtship, their love story blossomed into a marriage. Their union marked a new chapter with the arrival of their son Leo in 2019. Peter and Natalia, bound by their shared passion for travel, frequently embark on adventures, documenting and sharing their experiences with their online community.
As the saying goes, ‘Behind every successful man is a woman,’ and Peter was fortunate to have Natalia as a pillar of support in his endeavors. Even when Peter was away on his travels, Natalia stood by him, offering her unwavering support. She not only appeared occasionally in his documentaries ,but also played an integral role in content creation by editing his footage before it was uploaded to his YouTube channel. Peter likened their partnership to an orchestra, emphasizing that while he might be the frontman of the operation, each video was more akin to a symphony than a solo guitar performance.
The Santenello family briefly resided in San Francisco upon their return to the US, but they ultimately found a more comfortable and secure environment in Florida, where they currently reside.
Peter’s global impact over the years stemmed from his commitment to authentic storytelling, featuring real people on his channel. As of the present, his channel boasts close to 2.5 million subscribers, and approximately 350 million views. His success on YouTube translated into a substantial increase in wealth, as authoritative sources estimated his net worth to be close to $2 million. His YouTube earnings saw significant growth upon his return to the US, where the American audience, with its wider reach, had a considerable impact on advertising revenues.
Beyond YouTube ad revenues, Peter diversified his income through sponsorships, online courses, and the sale of branded merchandise on his website. Even before gaining recognition as a YouTuber, he had ongoing business ventures that provided a steady income stream, thanks in part to the success of his past detailing business. Some of his earnings were wisely invested in stocks and real estate, generating monthly returns, including income from his Airbnb properties in Columbia and Nevada.
Peter’s face became synonymous with authentic storytelling, earning accolades not only from his loyal viewers but also from esteemed media outlets, including The Kyiv Post, BBC, Arab News, and The Quint. Peter’s content not only captured the hearts of his viewers, but also attracted collaborations with fellow YouTubers, sparking excitement and buzz online with renowned content creators such as Indigo Traveller, Harald Baldr, and Bald and Bankrupt, which further solidified his position in the vlogging community.
Inevitably, stand by for more fascinating revelations from this man of the world.